Shaanxi Province, known for its abundant historical heritages, is the starting point of the ancient Silk Road. During May 11 to May 15, the 3rd Silk Road International Expo is held in Shaanxi Province. In this Expo, Shaanxi has launched a series of projects and activities, which aims to boost local culture and tourism industry.
During the Expo, Xi’an as the capital city of Shaanxi, holds large-scale cultural performances which keep impressing tourist around the world. Multimedia live-action show--Chang'an Impression creates an immersive experience for visitors. The performance shows the ancient architectural sites and the heritage of Tang Dynasty, which gives the visitors an experience which is unforgettable in life. This performance is by far the only state-level welcoming performance in China.
At the Expo, a cultural creative products shop offers a series of products to the visitors, such as tea ware set, stationary, stuffed toy and Bluetooth speaker. These products arouse people’s interests of the history in Shaanxi, and draw inspiration from relics collected at local museums.
As a famous historical city, Shaanxi builds a strong cultural industrial chain through the Silk Road International Expo. In this way, it can fully integrate culture with tourism, education, business and social enterprises. The scale of the local culture and tourism industries is gradually expanding now. According to the Liu Dongmeng, vice-president of Xi'an Aiju Grain and Oil Industry Group, “In the future, culture and tourism industries will work together to attract talent and resources and boost the economy of Shaanxi.”